Westfield Shopping Centre Project

  • Westfield Shopping Centre
  • Westfield Parking Kiosk
  • Westfield Parking Kiosk Operation
  • Westfield Parking CCTV
  • Westfield Parking Spaces
  • Sigma Networks Vans

Europe's Largest Urban Shopping Centre

The Westfield Stratford City development was the gateway to London's 2012 Olympic Park, and is the largest urban shopping centre in Europe.

Westfield boasts over 1.9 million square feet of retail and leisure space, including 300 shops, a cinema and casino as well as nearly a million square feet of office space. It cost in excess of £3.24 billion to construct and opened its doors to a fanfare of publicity in September 2011.

Since then, customer numbers have consistently exceeded expectations and Stratford City is now the jewel in the crown of Westfield's nine shopping centres in the UK.

With a catchment population of 4.4 million people, the logistics of moving customers to and from the site is a major challenge. Many people use the excellent public transport links, but those who make their own way can choose between the 3 major car parks, offering 5000 parking spaces.

Project Outline

The car parks at Stratford City offer a revolutionary parking management system from market leaders Park Assist®. The system directs customers to vacant spaces using electronic messaging signs and LED indicators (red or green lights) above each space.

In this way, the time taken to find a space and park a car at peak times is halved, resulting in a 56% reduction in vehicle CO2 emissions.

The "Find My Car" feature, co-developed with Connect IB, allows shoppers to enter their vehicle registration number into kiosks located around the centre, then be shown a CCTV image of their vehicle, along with precise directions of the quickest route back to it.

Challenges

Sigma Networks were selected by Park Assist® from a number of competing contractors and were entrusted with the job of installing over 10,000 metres of aluminium trunking and 5000 sensors to the ceilings of the 14 floors of car park levels across 3 major car parks.

We had just 12 weeks to complete the task. In addition, we installed CCTV cameras with number plate recognition capability, inductive loops beneath the road surface and power and control cabinets in 18 locations around the site.

Despite a number of increases in the size and scope of the installation as the work progressed, and some last-minute parking bay changes by Westfield, we managed to complete the job in time for the grand opening in early September 2011.